Beef Protein Powder 1kg

Great Tasting Muscle Builder. Up to 96% Protein!

PROTEIN
/ serve

30g

SERVINGS

32
$52.00 (NZD)

Beef Protein Powder NZ

NZ Protein's beef protein powder is a complete muscle building protein that's great tasting.

Beef protein mixes and digests easily and has a much higher protein level than other sources; Where whey, egg white, and pea typically have around 80% protein, and whey isolate has a little over 90% protein, beef protein powder has 98% protein (unflavoured). That makes this product more economical and as a bonus there's virtually no fat or carbohydrates!

Beef protein is naturally hypoallergenic meaning it's free of milk, egg, soy, lactose, gluten, sugars, and other things* that can cause gut irritations. Eliminate the gastro side effects without comprising results!

A number of people have been turning away from the traditional milk based protein powders in favour of pea and egg protein powders but we feel that this product is a much more satisfying alternative - the Double Chocolate flavour tastes great!

High in protein and collagen. Virtually no fat or carbs. Great dairy free option.

beef cows on natural pasture

Beef Protein Benefits

Beef protein has a number of benefits:

  • Hypoallergenic and good alternative to milk (whey), egg white and pea based protein sources
  • 98% protein (unflavoured) with virtually no fat or carbohydrates
  • Complete source of protein containing all essential amino acids needed for muscle repair and development
  • Amino acid profile represents beef and resembles human muscle tissue
  • Mixes easily and has a neutral flavour
  • Easily digested with a medium to fast digestion speed
  • High in naturally occurring collagen which has a raft of benefits
  • Promotes growth and recovery of lean muscle
  • Halal certified
  • Made in Switzerland - this product is Hydrobeef. The cattle are grass fed except for during winter time when they are kept inside due to the cold.

Beef Protein Per 100g

Raw beef contains 20-25g protein per 100g. When cooked the water content lessens so the protein level increases to around 28-36g per 100g.

By comparison beef protein isolate powder has 98% protein (unflavoured) because virtually all of the moisture, fat and carbohydrates are eliminated. This includes the saturated fat and cholesterol often associated with the negative effects of consuming beef.

The amino acid profile of beef protein powder is still of beef and resembles the amino acid profile found in human muscle tissue. This means that beef protein isolate is well suited for muscle recovery and development.

This product doesn't need cooking or preparation either so it's incredibly convenient and economical.

beef protein powder with scoop

Digestibility

Protein digestibility is a measure of the proportion of protein that is absorbed by the body. Beef protein scores 94%.

Biological value is a measure of the proportion of absorbed protein that's retained for growth and maintenance. Beef scores 80.

The Protein Digestibility-Corrected Amino Acid Score (PDCAAS) is a rating that determines the bioavailibility of a protein. The maximum score is 1.0. Beef scores 0.92 on this scale.

Beef Protein vs Whey

A number of people have been turning away from the traditional milk based protein powders (such as whey) in favour of alternatives.

One serving of our beef contains 128 calories and ~30 grams of protein (unflavoured). One serving of our whey concentrate contains 130 calories and ~25 grams of protein, so both have similar calories and beef has more protein.

Beef is lower in L-leucine than whey. Leucine is one of three branched chain amino acids and is primarily involved in muscle protein synthesis for muscle growth and recovery. It also contributes to the regulation of blood-sugar levels, growth hormone production and wound healing. 

The leucine content of beef is ~3.7g per 100g, and in whey ~9g per 100g, so whey may be better for muscle development. Though this could be easily overcome by having a Branched Chain Amino Acid (BCAA) supplement with the beef isolate.

Though whey has a better amino acid profile for muscle development, the amino profile of beef resembles human muscle tissue. Both are complete proteins containing all essential amino acids. Whey is fast digesting and beef protein isolate digests at a medium to fast speed. Both are excellent tasting and beef makes a good alternative to whey for those who want a great tasting shake.

 

beef protein small bag

nz whey protein small bag

Protein Per 100g

~98g

(BCAAs: 8.4g)

Lower BCAAs but resembles beef. This can be increased easily by adding a BCAA supplement if required.

~80g

(BCAAs: 19.8g)

We don't add any fillers (or "processing aids") to dilute the protein level.

Key Attributes

Good alternative to whey. Very high protein with virtually no fat or carbs. High in collagen.

Faster digesting. Best amino acid profile for muscle building.

Bioavailability

black tick

80

black tick

>100 (highest)

Speed of Digestion

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Contains

Hypoallergenic so unlikely to cause stomach upsets.

Milk and lactose which can affect those with stomach sensitivities and cause some people to experience bloating or other upsets.

Great Tasting

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We think beef protein tastes as good as our NZ whey. It has a smooth texture and is more pleasant than pea and egg white.

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Our whey is clean tasting and has a natural creamy texture. We don't add any thickeners to modify the texture.

Mixes Easily

Not instantised but mixes easily in water, milk, or your favourite liquid without lumps. It can be mixed in a handshaker or with a spoon.

It's better with slightly less water than you'd mix whey with.

Instantised (spray dried with lecithin to improve mixability).

Mixes easily in water, milk, or your favourite liquid without lumps. It can be mixed in a handshaker or with a spoon.

Use

Depending on your nutritional requirements take 1-3 servings daily at breakfast, between meals, post workout, or before bed.

Depending on your nutritional requirements take 1-3 servings daily at breakfast, between meals, post workout, or before bed.

Samples

Not sure which flavour protein shake is for you? Try our beef samples here. Each sachet is one serving.

Not sure which flavour protein shake is for you? Try our WPC samples here. Each sachet is one serving.

Cost

The cost is slightly higher cost than whey but it has a higher protein level.

Slightly lower cost than beef.

To see how beef compares to our other protein powders see which type of protein is for me.

Beef Protein vs Collagen

There are some myths found online that beef protein is just collagen. Though this product is high in naturally occurring collagen, it is not collagen.

  • Collagen does not have a complete amino acid profile whereas beef does.
  • Collagen is made primarily of three amino acids - prolinehydroxyproline and glycine. In collagen the glycine and proline are 10-20 times more concentrated than in other proteins. Beef protein has reasonable levels of these but they're at nowhere near the levels of the collagen protein.
  • As such collagen has a unique structure that can't be found anywhere else.

Our collagen is also from cows but is separate product, extracted via a different process and sold separately.

How to Use

Depending on your nutritional requirements take 1-3 servings daily at breakfast, between meals, post workout, or before bed.

Beef protein is not instantised but it still mixes easily in water, milk, or your favourite liquid without lumps. It can be mixed in a handshaker or with a spoon. (Remember that it's always best practice to add the liquid before the powder).

We recommend mixing it with less water/milk than you'd traditionally mix whey with as this will give it a creamier texture - just add a serve to ~200ml of water or milk in a shaker.

Beef Protein Side Effects

Beef allergies are uncommon. Those with allergies to beef should avoid this product.

This product contains virtually no saturated fat or cholesterol. It is not a 'processed meat' product and it is not extracted or cooked with high heat.

Our Verdict

We think beef protein powder makes the best alternative to whey if it's taste you're after. Every protein powder has unique benefits - beef protein tastes good and has a smooth texture so is easier to drink than pea and egg white protein.

Beef protein contains all essential amino acids and is a complete protein. Though the BCAA level is lower, the essential amino acids in beef isolate resemble human muscle tissue and the collagen levels are higher. BCAA levels can easily be increased by supplementing with a small amount of BCAA powder per serving.

Recipes

Beef Protein Energy Balls

These energy balls are perfect for a quick snack or a pre/post-workout boost. Feel free to customise the recipe by adding your favourite mix-ins like chocolate chips, chia seeds, or spices like cinnamon or nutmeg.
View Recipe

Lemon Poppy Seed Protein Bites

Sweet and tangy, this slice is loaded with lemon flavour and drizzled with glaze.
View Recipe

No Bake Protein Bars

Using the simplest ingredients you’ll find in your pantry, try making your own protein muesli bar for an on-the-go snack!
View Recipe

Paleo Choc Muffins

Do you love muffins? How about a freshly-baked, chocolatey, fluffy muffin that’s healthy AND satisfying? These scrumptious paleo chocolate muffins are so simple to bake and will be ready to eat in less than 30 minutes. Win!
View Recipe

Protein Cornbread

Perfect for a BBQ or with a soup, this cornbread is the perfect combination of savoury and sweetness. Plus, it has added protein hidden in it. Bonus!
View Recipe

Protein Tortilla Chips

I always like putting out a plate of snacks when I have guests over. It’s especially great if they are healthy and fun to make! Try adding these versatile tortilla chips to your next snack platter, cheese board or bowl!
View Recipe

Please note that this product is processed in a facility that also handles milk, egg, soy, peanut, and gluten ingredients.


Rated 4.54/5 Based on 293 customer reviews.

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Tastes great and is the only protein powder that doesn’t upset my stomach.
Review by: Mel on Thu, Nov 14, 2024 4:10 PM
Love this Protein. Definitely my favourite by far
Review by: Anna-Lisa on Wed, Nov 13, 2024 1:59 PM
We're a family of 4 who each use this product on a daily or weekly basis alongside balanced nutrition and exercise. Highly recommend.
Review by: Anonymous on Mon, Nov 4, 2024 1:10 PM
Great product, very tasty, good value for money
Review by: Tom on Mon, Oct 28, 2024 1:03 PM
The chocolate flavor is amazing. Great by itself mixed with water or added to a smoothie. I love the taste and the fact that I don't get gas after drinking it (unlike with pea protein).
Review by: Karen on Sat, Oct 19, 2024 4:19 PM
I would recommend the unflavored option to someone who is looking for something without artificial sweeteners. If you do decide on this I would highly recommend having with milk, banana, cocoa powder and honey.
Review by: Anonymous on Wed, Oct 9, 2024 4:32 PM
Brilliant Product, fast shipping, tastes good, a great alternate for plant protein as it it GF and DF. Will be shopping again.
Review by: Tyler on Mon, Sep 16, 2024 2:29 PM
Love this protein powder, would love a vanilla flavour if they do it.
Review by: Cheryl on Mon, Sep 16, 2024 12:18 PM
Great product!
Review by: Anonymous on Tue, Sep 10, 2024 12:05 PM
Absolutely delicious! Love making a hot chocolate with it. Mixes easily with a blender, haven't tried it with just water yet. Easily digested and sleep well after having it in the evening.
Review by: Joanna on Mon, Sep 9, 2024 7:57 AM
Great stuff love it. Will buy again
Review by: Abby on Thu, Sep 5, 2024 1:18 PM
I am writing to express my dissatisfaction with a recent purchase of your beef protein powder. Unfortunately, the product does not dissolve well in water and has an extremely unpleasant taste.

When I first contacted your support team, they acknowledged that beef protein is known for poor solubility, which was not disclosed on your advertisement page. However, when I raised this issue, I was later informed that the problem was due to my shaker and that I was the only customer experiencing this issue.

This response is unacceptable. I am disappointed with the lack of transparency in your advertising and the inadequate support provided. I expected better from a company of your reputation.

Given this experience, I will not be purchasing from NZ Protein in the future and will be advising others to avoid your products. NZPROTEIN REPLY: we tried to help. Bullying and blackmail will not be tolerated.
Review by: Anonymous on Fri, Aug 30, 2024 11:58 AM
Great protein glad to see its come back down in price
Review by: Anonymous on Fri, Aug 23, 2024 12:09 PM
The taste is good and it has a better impact on the gut but it doesn't mix well with cold water. It ends up lumpy similar to Milo and milk. I have tried billing water which works ok.

Taste of chocolate is assessing
Review by: Isaac on Thu, Aug 22, 2024 12:22 PM
I think I have gone through 6 pages by this point, I love it
Review by: Anonymous on Thu, Aug 15, 2024 12:04 PM
Love the chocolate beef protein powder, so glad you dont use monk fruit sweetener - this sweetener is perfect!
Review by: Natalie on Tue, Aug 13, 2024 9:20 PM
Tastes great! I mix with a few ice cubes and water then in the blender-comes out creamy
Review by: Anonymous on Mon, Aug 12, 2024 1:06 PM
Love this protein! I no longer feel sick or bloated from drinking protein powder shakes (Whey/plant based) and really enjoy the simplicity of the unflavored protein. You can mix it with whatever you like and it doesn't have an overbearing taste. I have now got multiple friends hooked on it and would never go back to conventional powders.
Review by: Sam on Thu, Aug 1, 2024 7:45 AM
Yay,
We are back to the original beef powder. This powder dissolves well and has a balanced taste. We buy the natural flavour so we can add just what we want to get a great taste. Thank you NZ Protein for bringing this back, we would recommend without hesitation.
Review by: Tim on Thu, Jul 25, 2024 11:22 AM
I give this a 3 but it's a decent product. The double choc flavour is very tasty. However, I also bought the unflavored one to put in my green smoothies as no other flavors are available. The slightly bitter flavor made it taste absolutely foul and undrinkable. I bought the beef protein because whey doesn't agree with my stomach but I guess I'll try the whey isolate.
Review by: Jordon on Tue, Jul 23, 2024 3:25 PM
Really enjoying this protein powder. Shall be re-ordering this again
Review by: Janet on Tue, Jul 16, 2024 7:36 PM
It doesn't taste the best but does the job. So if your fussy like me on the ingredients in your protein powder this would be a great option.
Review by: Aiden on Mon, Jul 15, 2024 5:41 PM
The old formula gets a 5 star rating from me, absolutely loved it. The new formula not so much. It doesn't taste anywhere as nice as the old formula. I have been told they are bringing back the old formula which I personally can't wait for!
Review by: Anonymous on Mon, Jun 24, 2024 8:41 AM
Tasty, very chocolate milkshake, mixes well
Review by: Richard on Fri, Jun 21, 2024 12:09 PM
Please bring back the previously priced value product. Thanks.
Review by: Anonymous on Thu, Jun 20, 2024 8:04 PM
I find the new formulation quite bitter.
Review by: Anonymous on Wed, Jun 19, 2024 12:58 PM
Loving the new beef. Better than the previous one. A lot creamier and taste like chocolate milk shake.
Review by: Anonymous on Fri, Jun 14, 2024 6:17 PM
The consistency of the protein powder has changed. Unsure if I like it as it creates quite a bit of 'dust' when using. appears to taste the same
Review by: Kim on Fri, Jun 14, 2024 5:32 PM
The best! Great price and the taste is awesome. I have the no flavour and it’s creamy and delicious. Thank you for making an incredible product. High recommend to all. This is truly a great protein powder!
Review by: Marley on Wed, Jun 12, 2024 12:08 PM
Love the Beef protein, filling, smooth product, blends easy as well as being easy on your stomach which is why I buy it all the time ;)
Review by: Martin on Tue, Jun 11, 2024 12:09 PM
Awesome protein powder
Review by: Rich on Tue, Jun 4, 2024 11:32 AM
Awesome clean taste. I love it.
Review by: Lynne on Mon, Jun 3, 2024 12:19 PM
I quite liked the previous beef protein as an alternative to whey, but the recipe has been changed to a bitter dark chocolate and I'm really not a fan. I'm quite aware this is personal preference as the sales rep pointed out that they all like it...
Review by: Ryan on Sat, Jun 1, 2024 1:24 PM
Great for my stomach since I’ve tried it all from whey to peanut to soya to egg extract. The taste is great and my stomach is loving it. Would recommend.
Review by: Anonymous on Sat, May 4, 2024 1:56 PM
Fave product. Taste great better than the whey chocolate and wayyyyy better than yucky pea protein.
Review by: Suey on Wed, Apr 24, 2024 3:06 PM
Good just beef and nothing else
Review by: Anonymous on Thu, Apr 18, 2024 4:21 PM
Tastes really good, hard to mix at first but once it sits a bit it all melts and becomes smooth. Love mixing with plain Greek yoghurt
Review by: Anonymous on Wed, Apr 10, 2024 1:26 PM
Great Product, trying to stick to a high meat based protein Diet, I get no bloating at all with this product so pretty happy
Review by: Anonymous on Wed, Apr 10, 2024 12:11 PM
Love this produc! It tastes delicious and really satisfies my sugar cravings.
Review by: Anonymous on Mon, Apr 8, 2024 12:59 PM
Mixed nicely into my afternoon smoothie. Really good dairy free option
Review by: John on Tue, Apr 2, 2024 1:20 PM
We dont eat any foods with colours, flavour, preservatives, numbers or inflammatory foods such as gluten, soy, corn/maize. This product ticks all the boxes with a clean label, tastes good and has lots of protein. It does cake to the sides of the blender a little which is why I give it 4 stars instead of 5.
Review by: Mike on Mon, Apr 1, 2024 10:11 AM
I would add a 5th star if sucralose was swapped out with monk fruit or xylitol. I would pay more for a better quality sweetener. In spite of that, I love this protein powder and definitely feel the benefits in my energy levels. I take it after my daily workout and it seems that my nails are stronger since taking it.
I will be buying the unflavored version until such time as chocolate comes without sucralose but everything else is great. NZPROTEIN REPLY: if we used monk fruit, for example, then you'd be leaving a review saying it tasted awful
Review by: Anonymous on Tue, Mar 26, 2024 12:59 AM
Great taste.
Review by: Matthew on Thu, Mar 14, 2024 1:53 PM
Very gentle on my unpredictable tummy. Tastes good too. If I had to suggest improvement, it would be the packaging. Not the easiest bag to transfer powder into the tub from.
Review by: Kane on Thu, Mar 14, 2024 1:06 PM
Great protein powder, I put it in my green smoothies so I still get the flavor of my greens.
Review by: Sharon on Sat, Mar 9, 2024 3:04 PM
Goes the perfect texture when blended with ice or banana and stuff, tastes so good!
Review by: Zoe on Thu, Feb 22, 2024 9:21 PM
Tastes really good!
I do find that it it froths up quite a bit when using a shaker. I prefer to use a stirrer instead.
Review by: Tuteru on Thu, Feb 15, 2024 10:56 AM
I use the beef protein powder and creatine. I have had great results with this product the delivery is very prompt. But it a shame you can only get the chocolate. flavour at the moment
Review by: Steve on Tue, Feb 13, 2024 4:28 PM
Mixes well, no weird aftertaste and sits well in my tummy. Awesome non-dairy option
Review by: John on Tue, Jan 30, 2024 1:48 PM
Was a bit hesitant at first being 'beef' protein but have found this a quick and easy way to add extra protein to my morning coffees. Does take a bit to mix it into a liquid but with a whizz stick or handheld whisk, no problem. While not completely flavorless, I enjoy the slightly nutty/malty flavour it adds. Will be purchasing more in the future.
Review by: Claudes on Mon, Jan 29, 2024 1:06 PM
Beef protein is fantastic, love the salted caramel, easy to digest
Review by: Martin on Sun, Jan 14, 2024 2:05 PM
Tastes yummy. I got unflavored and mix it with chocolate of my choice so I can control the sweetness then I use a portable blender. It doesn’t dissolve well if I don’t use a blender.
Review by: Anonymous on Fri, Jan 5, 2024 2:23 PM
Great bang for your buck! Nearly pure protein gram for gram. Not flavoured and can be added into anything. I add mine into smoothies, sauces, oatmeal, curry etc. Very fine powder, not gritty, but cakes a little, so be sure to whisk or blend well.
Review by: Rebekah on Thu, Jan 4, 2024 3:57 PM
This is an amazing protein, so nice and creamy!! I will definitely keep buying this one!!
Review by: Sarah on Wed, Jan 3, 2024 2:09 PM
Super fast service, good protein, and great price. What more could you ask for?
Review by: BFG on Sun, Dec 24, 2023 11:21 AM
I love the salted caramel beef protein powder. I do wish that we could have a strawberry flavour too. I am not too fond of the chocolate one so having a second flavour would be great. (Check out the American company Prime protein that do a strawberry flavour).
Review by: Anonymous on Fri, Dec 22, 2023 4:19 PM
Great product, not super sweet but tastes nice. Tried both chocolate and salt caramel.
Review by: Dan on Thu, Nov 30, 2023 7:31 PM
Great product, now a n essential part of my daily diet as i deal with stomach ulcers.

Delivery was also impressively efficient
Review by: Denys on Tue, Nov 21, 2023 11:25 PM
Tastes good, not too sweet. Mixes well. Great option to consider if you can’t take whey or if you want to try something different.
Review by: Dan on Sun, Nov 5, 2023 11:43 AM
Salted caramel flavour. Surprisingly good! I was expecting it to be excessively sweet, just like any other brand with flavour that I've tried. But no! It's just right amount of sweetness. While it's still sucralose, at least it tastes good. Mixes well. Will buy again.
Review by: Anonymous on Sat, Nov 4, 2023 12:15 AM
I am so happy I can have beef protein without additives. So easy to add whatever you like for a bit of flavour, if needed. Mixes well! I've seen that do not mix well, trust me!
Review by: Anna on Sat, Nov 4, 2023 12:09 AM
This is the 4th time ordering. It’s the only protein I will ever use now
Review by: Shauna on Thu, Nov 2, 2023 6:32 PM
This sh*t is the best non dairy protien powder in the country hands down. The caramel flavour and also choc are nuts. I would rate it 6 stars if I could
Review by: Ben on Tue, Oct 31, 2023 4:32 PM
NZ Protein's Unfavoured Beef Protein Powder is fantastic for smoothies. I've tried many allegedly 'unflavoured' protein powders before NZ Protein and there is a taste and it ruins the smoothie. Now I never need to waste my money on another brand again! It's approved by my nutritionist and much to my amazement doesn't upset my IBS at all.
Review by: Anonymous on Sat, Oct 28, 2023 1:17 PM
I love the beef protein option and I can't have whey. I with they did more flavors. The salted caramel is best and mixes easy. The chocolate is good to but Ned a blender.
Review by: Anonymous on Tue, Oct 24, 2023 5:55 PM
Salted caramel flavour. I like this protein powder, my only wish is that it was sweetened with stevia/monkfruit because I find the sucralose taste unpleasant. I use this powder in protein cookies I make to stave off the sugar cravings.
1/2 cup ground pork rinds
1/2 cup salted caramel protein powder
3 tablespoons coconut flour
1/2 cup coconut oil
3 teaspoons stevia liquid
1/2 tsp salt
1 tsp baking soda
1 egg
Melt the coconut oil till almost fully runny, then beat in everything. Once well mixed leave in fridge for 10-15 to thicken up. I make the cookies just 1 tablespoon each. Cook for 15mins at 150c, switching the trays every 5mins (I use two trays because they spread). You can add 1/2 cup of chopped pecans to the recipe if you like. I actually store in the freezer because I like how chewy they are then.
Review by: Nicole on Tue, Oct 17, 2023 4:10 PM
First time trying protein powder. Loved it👍😁
Review by: Anonymous on Tue, Oct 17, 2023 1:10 PM
The new mixable powder is great. Well done on NZProtein for sourcing that.

I highly recommend it. NZPROTEIN REPLY: only for a limited time...we got what we could!
Review by: Peter on Tue, Oct 3, 2023 5:44 PM
Sorry disappointed in this product. First time tried this and should have got the sample but was out of stock. The salted caramel is very sweet and almost has a marzipan almond after taste. Unable to use with my collagen powder as turns it into almost a jelly consistency. Will not be buying again.
Review by: Adrienne on Mon, Oct 2, 2023 4:52 PM
Its not good
Review by: sharn on Sat, Sep 30, 2023 1:05 PM
Great tasting non-dairy protein, will definitely buy again!
Review by: Pip on Fri, Sep 29, 2023 3:40 PM
Good taste and texture, mixes well
Review by: Fraser on Tue, Sep 26, 2023 9:45 PM
Great price, great product
Review by: Sumit on Sun, Sep 24, 2023 3:23 PM
Mixes easy, purchased the choc flavour, so nice on its own with just water, cant taste any beefy flavour, definitely my new favourite
Review by: Hanna on Wed, Sep 13, 2023 5:33 PM
Great product as always and super fast shipping
Review by: Justin on Mon, Sep 11, 2023 4:25 PM
Great product best I’ve used
Review by: Justin on Thu, Aug 24, 2023 10:01 AM
Mix well and tast good very filling 👌
Review by: Mathew on Fri, Aug 18, 2023 6:37 PM
Really nice tasting protein. I can’t have whey proteins and I hate the taste of plant based ones. I’m a breastfeeding mum, and this beef protein definitely helped increase and up the quality of my milk supply. I blend it into a smoothie with frozen berries, banana, LSA, oats, brewers yeast and oat milk. Delicious!
Review by: Sam on Fri, Aug 18, 2023 7:39 AM
OK, here it is. As a disolvable drinkable powder it sucks. I hated it. And then... the way it didn't merge into the milk meant there was this chewy choclaty goo floating around on top of the slightly choclaty milk. So spooning it out was nice chewy experience followed by some refreshing milk to help wash it down... weirdly this gooey failure of a smoothie became something... other.
The gooiest most chocolate flavoured 'cake' with a milk backstop. I did work out that having it with warm or somewhat hot milk meant the powder dissolved more into the milk, nearly normal. But normal becomes dull! This half gooey chocolate cake, half chocolate milk concoction is something you can't experience with any other product that I know of.
Yes, I'd deffo go back to the normal chocolate protein milk drink if the 'normal' powder becomes available, but I think I'd still want this frankenshake sometime in my week as an indulgence, and not a even a naughty indulgence, it's still a no sugar protein hit!
Hence the rating or 3, it's strange, different, not what I expected, not what I want at the gym, not even close to a protein 'shake', but the mouth feel and flavour of those chewy chocolate gobbets dripping with milk... excuse me I need a hit!
(note: after dropping the power into the milk in the glass, you have to roll it into the milk and once it's good and wet, bash it around in the glass to get rid of the dry bits, then leave it for at least 5 minutes. You can consume before then but the experience only improves with the extra wait.)
Review by: Greg on Tue, Aug 8, 2023 10:34 PM
I've been trying to find a dairy free protein for some time now and this one is the best tasting one so far. It's a pain to mix but I solved that with a cheap kmart stick blender. Would love more flavour options like the whey protien has as thats what drew me to this brand before I developed a dairy allergy. Gets incredibly thick if left to sit for any length of time, great for overnight oats maybe not as great if you want to make a shake in advance
Review by: Liz on Tue, Aug 8, 2023 1:04 AM
Happy to have an unflavored protein with no other additives for my strict autoimmune diet
Review by: Dana on Sat, Aug 5, 2023 4:48 PM
I really like this. I wasn’t that keen on the sample but decided to buy it as I wanted to see if my digestion issues went away by not using a whey powder. I got the chocolate flavour and I’m really happy with the taste and how it mixes, I do have a vitamix though which makes mixing pretty thorough.
Review by: Trish on Mon, Jul 24, 2023 11:39 AM
Tastes great but doesn't mix well, hopefully can get the other one that mixed better one day
Review by: Anonymous on Thu, Jul 20, 2023 2:03 PM
The taste makes me sick, dosnt mix unless with blender,

Cant describe the taste it is weird , disgusting and get aftertaste for hours ..
Review by: William on Tue, Jul 4, 2023 9:00 PM
Tastes great, no gritty dry taste like other makes, really enjoy this product.
Review by: Chris on Tue, Jul 4, 2023 2:38 AM
Prompt service. I like the protein powder and take it twice daily.
Review by: Chris on Tue, May 30, 2023 2:12 AM
Great alternative to whey protein only downside is it doesn’t mix as easily.
Review by: John on Tue, May 23, 2023 10:06 AM
Product as per normal good quality. Marshmallows are yummy. But the big thing is these guys get the order to you so fast! You’re emailed every step of the journey too. Fantastic company to deal with. Well done all of you. Obviously got great processes and systems in place!!
Review by: Jane on Thu, May 18, 2023 3:12 PM
Very difficult to mix, stays clumpy and the protein shaker I also purchased was unable to mix even after vigorous shaking (arm was numb for no avail).

I have no doubt about the quality of the product but the admin side of it makes it really inpracticle.

Frustrating.
Review by: Dan on Mon, May 15, 2023 2:18 PM
Tastes great and mixes well.
Review by: Anonymous on Mon, May 15, 2023 12:53 PM
I absolutely loved this protein, smooth and creamy like whey but without the sore tummy after it.
Review by: shauana on Wed, May 10, 2023 2:43 PM
Good taste. Slower and longer release. Good for times outside of training. Cannot dissolve as good as isolate that I used to take. Have diarrhea when I consume it by just adding water.
Review by: Matt on Tue, May 2, 2023 11:53 AM
Not a fan of the new beef one, but keep using it as lactose intolerant. It's okay, but the flavor is not as good as the old one. Very fine powder and can get a bit sticky. Eagerly waiting for the regular beef one to come back.
Review by: Anonymous on Mon, May 1, 2023 3:30 PM
Tastes good - just wish it mixed a bit better like it used too!
Review by: Anonymous on Mon, May 1, 2023 12:09 PM
Hello Manager
Found powder relatively easy to stir into water.
Taste ok and using regularly now.
Would recommend this for any body looking for booster when they do not eat much red meat.
Best regards Brian
Review by: Brian on Fri, Apr 28, 2023 12:26 PM
Was a little dubious before ordering as sometimes the non whey products can be lacking a nice taste but this was GREAT!
Super pleased with the product and have just ordered another one.
Would recommend for those looking for a whey alternative.
Review by: Pierce on Tue, Apr 18, 2023 8:49 PM
Smells meaty like beef and tastes like chocolate. Not enjoyable. The reusable seal was slightly opened when it delivered, not the outer packaging, just the reusable seal. So there was powder in the top bit where you rip it off when you first buy it. The powder was sticky, wonder if it was because of that seal and moisture got in?
Usually I get the pea protein from nz protein and never have any issues, so this is a good company. It's just either the beef protein will always taste/smell terrible to me or it might have been a result of the open seal. Not tryna hate this is just what happened. NZPROTEIN: it's hydrolysed beef and hydrolysed proteins can be sticky.
Review by: Tyler on Wed, Apr 12, 2023 12:24 PM
Love this beef protein! As someone who can't have whey or plant-based protein, this is my go-to. The flavour is great and easy to have on its own or in a smoothie.

The only thing I'd like to see change is to move away from sucralose as a sweetener and find a more natural ingredient if possible. NZPROTEIN REPLY: well that depends whether you still want it to taste good!
Review by: Robin on Sat, Apr 8, 2023 12:05 PM
👍🏽
Review by: Priscilla on Thu, Apr 6, 2023 12:08 PM
Thankyou - excellent products - tastes great (choc) and your service level is unparalleled in my experience - ordered so far collected same day and courier delivery fast
accurate - awesome courier system - 5 stars to them too.
Review by: Ellen on Fri, Mar 3, 2023 2:57 PM
Honestly I'm a little disappointed in this product.
With all of the good reviews i was excited to try it but the flavor was not nice.
I ordered the chocolate and its really hard to finish.
I dont know if it was just my batch but it tastes stale.
Usually have really enjoyed nz proteins products before this
Review by: Siobhan on Tue, Feb 21, 2023 9:59 PM
The beef NZ protein powder is a must have in our household. The chocolate & salted caramel are really good either with water or almond milk, I use them in my baking as well 🙌
What I love the most about NZ protein is how fast their shipping is, next day delivery is pretty unbeatable 🫶🏽
Review by: Aroha on Wed, Jan 25, 2023 1:21 PM
Trying this beef protein powder for the first time. Adding it to my breakfast it mixes well. Haven't yet tried it in a shake
Review by: Anonymous on Sat, Dec 31, 2022 1:02 PM
Great for mixing with your morning oats but it doesn’t breakdown in a shaker.
Review by: Jean-Pierre on Thu, Dec 29, 2022 1:22 PM
Great quality good taste not chalky
Review by: Brent on Tue, Dec 13, 2022 2:02 PM
Yummy.
Review by: B on Fri, Dec 9, 2022 1:02 PM
This protein powder fills that gap to maintain a good growth curb, even when I'm not consuming enough calories.
Review by: Laurie on Sun, Dec 4, 2022 7:54 PM
It’s an amazing product. I super like it.
Review by: Parth on Tue, Nov 29, 2022 2:40 PM
Product can only be mixed with an appliance otherwise it coagulates and becomes undrinkable. NZPROTEIN REPLY: we regret the trouble you're having. There is no other beef protein available at the moment but we are doing our best to get more.
Review by: Strahan on Thu, Nov 24, 2022 1:09 PM
Always good product. Good taste, filling and not chalky
Review by: Brent on Sun, Nov 13, 2022 1:10 PM
I have fibromyalgia and I find the protein helps with my muscle fatigue and flare-ups, the double chocolate is yummy too.
Review by: Sonia on Thu, Nov 3, 2022 1:33 PM
Bussin Bussin
Review by: Josh on Tue, Nov 1, 2022 1:17 PM
Don't hesitate, just buy it.
Review by: Anonymous on Mon, Oct 31, 2022 2:06 PM
Best protein powder for taste and dairy origins. Double choc was smooth and like a milkshake when mixed with milk
Review by: Tepaki on Mon, Oct 24, 2022 9:16 PM
Loving this beef protein powder! It’s our favourite flavour. Tried the caramel which was nice but this one is definitely the best. Doesn’t have that odd protein flavour like some of them do!
Review by: Ashleigh on Sun, Oct 23, 2022 1:39 PM
Really high quality with a really nice taste. Came quick in the mail.
Review by: Jamie on Sun, Oct 16, 2022 1:01 PM
being on Whey protein powder for a while, I thought id have a change so tried the beef protein powder. LOVE it. Highly recomend
Review by: steph on Thu, Oct 13, 2022 1:30 PM
Found it to be a great source of protein when already meeting macros, and tastes really good at its values.
Review by: Keegan on Wed, Oct 12, 2022 1:11 PM
Tasty, mixes well. I love adding it to a basic peanut butter cookie recipe (Big Man's World protein cookies) to "beef" up the protein and give a little bit of chewiness. Great product at a great price.
Review by: Nicole on Fri, Oct 7, 2022 3:13 PM
Great tasting, easy to drink, I mix it with my morning coffee, and then add them between meals throughout the day. I'm lactose intolerant, and will not touch plant based protein powder, so this has been a life saver. Thank you!

I will be a repeat customer as this is the only protein powder that doesn't give me stomach issues, highly recommended if you have food allergies. Thanks!
Review by: Declan on Wed, Oct 5, 2022 3:02 PM
Not sure I like the taste as much as the whey chocolate that why it's a 3 for me. Nothing wrong with the product just comes down to taste preference.
Review by: Suey on Sat, Oct 1, 2022 6:43 AM
I have stomach issues and am lactose intolerant so coming across beef protein has been a life saver, I mix mine with coffee and it tastes delicious, I absolutely enjoy every shake I have.

If you are lactose intolerant or allergic to dairy, highly recommended as an alternate to whey.

Very happy with the taste and protein content.
Review by: JODiE on Wed, Sep 21, 2022 4:12 PM
I grabbed it in replace of whey isolate to try and was pleasantly surprised and impressed by the taste. I chose chocolate, it was so good, even just with water or with a smoothie. I had previously tried beef based protein many years ago which wasn't the best at all. But this was such a great product. Plus for nutrition profile it was second to the isolate so a great option if price is a factor.
Review by: Anonymous on Wed, Sep 21, 2022 1:09 PM
Its really creamy, tastes like melted chocolate icecream. Great with banana and milo.
Review by: Odette on Wed, Sep 21, 2022 12:10 PM
I have bought the unflavoured version as a relatively cheap, clean intermediate-speed protein. It mixes fairly well and does not have any unpleasant smell or taste. I personally combine it with whey isolate or casein, depending on goals.

The packaging NZ Protein products come in was a pleasant surprise. Boxes, bags, etc. are the appropriate size for the contents. No extreme waste of plastic, unlike most supplements brands.

As a side note, the courier somehow lost my order. The problem was dealt with on my behalf by NZ Protein, who were constantly keeping in touch and updating me. I received a replacement very quickly. Top-notch customer service!
Review by: Anonymous on Sat, Sep 10, 2022 3:51 PM
Great product in overnight oats, smoothie or shake. Definitely a keeper
Review by: Jim on Wed, Sep 7, 2022 12:15 PM
Super yummy, maybe slightly too sweet for me, but no after taste and nice and chocolaty. Better than pea protein if you are avoiding dairy but not a vegan!
Review by: Jessica on Wed, Sep 7, 2022 12:09 PM
Prime beef = Prime Shake. I will be ordering again - Chocolate flavour is undisputed.
Review by: Josh on Thu, Sep 1, 2022 3:50 PM
Purchased as it’s advertised as tasting great. I was worried about it tasting meaty. Reviews also say that it doesn’t have a meaty taste. It does, literally tastes like blended up dog bones even with the salted caramel or double choc flavours.
The whey option is much better, stick to that. NZPROTEIN REPLY: not everyone can have milk.
Review by: Elijah on Thu, Sep 1, 2022 12:07 PM
Easily best beef protein in NZ. Just wish It was cheaper though. Go with the chocolate flavour
Review by: tobi on Wed, Aug 31, 2022 7:51 PM
Great low allergen protein powder
Review by: Nicole on Sun, Aug 28, 2022 1:57 PM
Really good product,i use a blender to mix it well,it's worth a try if your tired of dairy proteins ,noticable improvement in skin/hair condition.
Review by: Amatron on Tue, Aug 16, 2022 12:59 PM
I have fibromyalgia and during a flare up I get bad muscle fatigue. Day 2 of having Protein and I was experiencing energy and no burning muscles!
Review by: Sonia on Wed, Aug 3, 2022 12:54 PM
Nice and easy on the stomach. Good (not great) taste.
Review by: Heath on Fri, Jul 22, 2022 8:59 PM
I really like this protein. It doesn't taste beefy at all, it's nice and sweet and chocolatey, and I love the price. By happy accident I discovered that it makes an amazing high protein/low carb hot chocolate - just a serving of this with boiling water, topped up with a little bit of milk. Perfect winter evening treat.
Review by: Jess on Tue, Jul 5, 2022 1:33 PM
Amazing team! My tummy is happy and I can stomach it down lol I’ve tried the double chocolate flavour don’t a fan! Prefer this flavour
Review by: Anonymous on Sat, Jul 2, 2022 7:10 PM
Mixes well, good taste, very filling
Review by: Teresa on Wed, Jun 29, 2022 3:03 PM
Once again NZ Protein demonstrated that not only do they offer a great product but the service is exemplary and the delivery faster than any other on-line product I purchase. I can rely on them getting me my order within 1-2 days. It is consistently of a high quality and the double chocolate is amazing flavour. Brilliant as a straight protein drink, in smoothies, as a hot drink and makes up the best protein pancakes of any protein powder I have tried.
Great work NZ Protein, keep showing them how its done
Review by: Gus on Wed, Jun 29, 2022 12:05 PM
great taste, no chalky after taste left in your mouth, easy to drink too
Review by: Chris on Wed, Jun 22, 2022 12:41 PM
Tastes great and way easier on stomach than pea protein. Definitely the best dairy free option on here
Review by: Tobi on Sun, Jun 19, 2022 12:24 AM
Great tasting well priced (When you buy bulk) protein that doesn't bloat me up and produce slightly lactose intolerant outcomes. You do need to shake it for a bit longer than whey, to avoid lumps but the small additional effort it is worth it. I'd always go for the Choc flavour.
Review by: Anonymous on Wed, Jun 15, 2022 7:15 PM
Love this beef protein powder! Trying caramel this time which is pretty good but the chocolate is still my favourite.
Review by: Ashleigh on Thu, May 5, 2022 10:08 AM
Good protein, easily digested. Only negative comment is the taste is a little too bland and I rely on the additional ingredients (usually mix with porridge or chia seeds with a flavoured yoghurt) to make it more pleasant.
Review by: Richard on Fri, Apr 22, 2022 12:08 PM
Delicious
Not too sweet mixed with full fat milk it takes like chocolate ice cream
Problem is now I want to have a shake with every meal!
Review by: Matt on Thu, Apr 21, 2022 12:36 PM
Fast delivery as usual :). Excellent product for good price.
Review by: Tom on Mon, Apr 18, 2022 3:20 PM
I gave the double choc a crack, expecting it to be average. I was pleasantly surprised. If all cows tasted as delectable as this rich and chocolatey delight we wouldn’t have vegans. I mean, how could you say no to a hunk of dark choc eye fillet? Don’t know where they grow these cocoa bovines but keep doing it because this powder is the biz.
Review by: Rowan on Sat, Apr 16, 2022 12:46 PM
The salted caramel flavour has a beefy flavour which is hard to get used to. The description mentions the powder is harder to mix but I want to emphasise JUST HOW HARD it is to mix. The mixture also froths and foams ALOT when used in a protein shaker. More than half the liquid turns into foam. I won't purchase this flavour again. NZPROTEIN REPLY: we apologise for the temporary change in beef protein. The regular beef protein is back soon in approx May 2022.
Review by: Anonymous on Fri, Apr 15, 2022 11:16 AM
Mixes well, great taste, HALAL, speedy delivery. Can't complain.
Review by: Imran on Wed, Apr 13, 2022 12:04 PM
Great protein powder, very creamy and almost a coffee taste which I love. I add it to my normal smoothie and it adds a great consistency and flavor. This is the only protein powder I can tolerate, so if your prone to gut issues I would definitely recommend. Will definitely purchase again. Just too add amazing service, overnight to Northland 👍nearly unheard of up here 10/10 👏
Review by: Paula on Mon, Apr 11, 2022 12:13 PM
Great tasting, and great for you
Review by: Cory on Sun, Apr 10, 2022 12:39 PM
Fast delivery. Super service. Great product for me (no dairy)
Review by: Anonymous on Thu, Mar 10, 2022 9:24 PM
I used to love the beef protein from NZ protein but the lastest batch is sticky, clumpy and mixes poorly. I'd hold off on this stuff until they get a better supply. Emailed customer service but no reply 🤷🏼‍♀️ NZPROTEIN REPLY: we can't find an email, have emailed you :)
Review by: Anna on Mon, Mar 7, 2022 1:07 PM
I have had tried the chocolate flavor and tasted good and mixed really well.The salted caramel flavor on the other hand tasted good but does not mix well at all unfortunately! I tried stirring it into a glass of water but just went thick and gluggy like glue and wouldn't desolve into the water. I then tried a shaker in which it did desolve but throthed up so it wasn't in liquid form and unable to drink straight away, I had to wait an hour for the throth to go down back into a liquid to be able to drink it.
Review by: Andrew on Fri, Feb 25, 2022 2:35 PM
Great tasteing, easy to mix. I recomend this.
Review by: James on Tue, Feb 22, 2022 8:01 PM
Great tasting, great results
Review by: Cory on Thu, Feb 17, 2022 1:00 PM
This beef based protein powder is the best! I love it and use it most days. It is chocolate goodness that ticks all the boxes for me as animal proteins are my preference. And NZ Protein ships its stuff faster than a speeding bullet. Thank you for the goodness!
Review by: Miranda on Sat, Feb 12, 2022 8:24 AM
Grey dairy free protein powder. I add some decaf coffee powder to both plain and chocolate to mask the beefy hint.
Review by: Mark on Tue, Feb 8, 2022 2:31 PM
perfect
Review by: Brent on Tue, Feb 1, 2022 1:05 PM
Love the protein and it's great for my kids
Review by: Hannah on Tue, Jan 25, 2022 1:59 PM
Let’s face it Sucralose is pretty bad for you, thus the chocolate flavour Beef protein is off the menu.
But with a bit of experimentation with, milk, water, chocolate powder and a smidge of sugar we have created a very drinkable and palatable brew. NZPROTEIN REPLY: we wrote a blog about sucralose here - https://www.nzprotein.co.nz/article/the-truth-about-sucralose called "The Truth About Sucralose". Worth a read!
Review by: Tim on Mon, Jan 24, 2022 6:48 PM
I was a big fan of your beef protein given my intolerance to dairy. Unfortunately it appears you no longer make the beef protein, so I ordered two kilos of your whey protein in the hope that it may not cause the issues I’ve experienced with other brands of whey protein. Unfortunately I am having reactions to your whey protein, so I’ll have to source another brand of beef protein, which is disappointing as your beef protein was exceptional. NZPROTEIN REPLY: we are so sorry that we are not able to ship this to AU any more :(
Review by: Pete on Mon, Jan 24, 2022 4:24 PM
Great taste we use this all the time in shakes and smoothies and nut ball recipes. Easy on stomach and good for dairy allergy.
Review by: Elliot on Sat, Jan 15, 2022 1:36 PM
Chocolate flavour tastes delicious! The best tasting protein powder I have come across yet.
Review by: Ashleigh on Mon, Jan 10, 2022 7:17 AM
I have tried variety of protein powder, but this one tasted by far the best!
Review by: Orestas on Sat, Jan 8, 2022 8:32 AM
Hi this is my second bag of the beef protein
The first bag was great. This bag I have been having it for a week but the powder doesn’t dissolve. I’m using the protein shaker same steps as per the site and what I used the first time.

It froths a lot but doesn’t mix so it just feels like I’m drinking froth.

If there something else I can try it’s a lot of protein powder and don’t want to waste it

Thank u.

Happy new year
Parizad
NZPROTEIN REPLY: please see our note about the current batch of salted caramel flavour, which is hydrolysed due to availability :)
Review by: Parizad on Wed, Jan 5, 2022 6:21 PM
Love this protein powder, I have a dairy intolerance and its perfect for me. Love the caramel the best it goes great in a smoothie with peanut butter and collagen powder for my breakfast, of course chocolate is good too!!!!! Works in perfectly with my Keto diet.
Review by: Krissy on Tue, Jan 4, 2022 1:21 PM
This is a great protein powder! Great price! Tastes ok but I would prefer a richer sweeter more chocolate flavour. The flavour is very mild but still ok. Awesome that it’s made in NZ!
Review by: Amanda on Tue, Jan 4, 2022 7:02 AM
Love Nzprotein. However either my product is contaminated or I have an allergic reaction to something in it. I don't have any food allergies by the way. I break out with itchy tiny pimples all over, even if there are less pimples my entire body starts to itch. Not sure what to do with the remaining powder as I won't want to give it away if it is contaminated.
Have you guys had any issues like this before?
Review by: Sunesh on Mon, Jan 3, 2022 12:01 PM
Great taste
.. I mix with plaon yoghurt makes a very nice dessert
Review by: Lynne on Mon, Dec 27, 2021 1:28 PM
Great price, great quality & fast delivery. What more could you want.
Review by: Anonymous on Tue, Dec 14, 2021 1:26 PM
Love my chocolate beef protein, have been buying it for a while now. 🙌🏽🙌🏽❤️
Review by: Mike on Mon, Dec 13, 2021 9:01 PM
More flavours please. NZPROTEIN REPLY: working on it currently - not an easy one!
Review by: Claire on Fri, Dec 10, 2021 1:23 PM
Chocolate is yummy and I like a clean (no milk) protein for easy digestion.
Thanks for supplying this for us!
Review by: Kenn on Wed, Dec 8, 2021 10:23 AM
This is my third purchase of the beef protein. I have gut issues which are aggravated by milk products, and I personally think that for me plant based proteins are worthless. The beef protein mixes well and doesn’t cause me any gut problems. I do a shake post workout and mix it with Greek yoghurt at night for a healthy desert. Would recommend this protein.
Review by: Pete on Tue, Dec 7, 2021 4:46 PM
Had been using other non flavoured high protein percentage powders before giving this a try. It has an almost chocolate taste which I tried to tell myself as I drunk it. Got more used to it as time went on but have gone back to the other format and realised I much prefer the other unflavoured whey options over this
Review by: Rata on Tue, Nov 30, 2021 7:23 PM
Delivery is great, product as advertised. Tastes good and easy on the stomach which for me is really important as dairy based products have always been an issue for me
Review by: Adam on Mon, Nov 29, 2021 7:05 PM
Love this protein powder. I am lactose intolerant and this works brilliantly for me and the flavour is great. I love the Salted Caramel flavour with peanut butter in my protein shake. I also add the collagen powder and my nails have grown so much. Delicious!!! I also love the chocolate flavour.
Review by: Anonymous on Sun, Nov 28, 2021 6:46 AM
Awesome quality
Review by: Olivia on Tue, Nov 9, 2021 1:06 AM
Tastes good, mixes well, no beefy vibes at all haha. Zero bloating, gas, or weird feeling stomach afterwards. Highly recommend for anyone and everyone. Especially those with gut issues.
Review by: Francis on Wed, Nov 3, 2021 10:51 AM
I'd enter 4.5/5 but I can't haha. Fantastic alternative to Whey for those who can't have dairy (myself included). Haven't had any issues with digestion, and the flavour is 100% better than pea / hemp protein, in my opinion.

I have only tried double chocolate which goes down a treat with a healthy dose of peanut butter. The flavour, though fantastic, isn't quite at the level of dairy powders, which is why I rate this a 4.5/5, but it isn't far off. Highly recommend.
Review by: David on Tue, Oct 19, 2021 7:32 AM
Double choc tastes great! Works well with my gut.
Review by: AD on Mon, Oct 18, 2021 9:34 AM
Good Stuff
Review by: Brendon on Mon, Oct 18, 2021 7:15 AM
The smell and after taste of this product makes me feel sick
Review by: Anonymous on Sun, Oct 17, 2021 6:40 AM
So good!! I have tried beef protein before, but was pleasantly surprised by the quality of NZprotein beef protein! There's no odd flavour, it is easily digestible and mixes easily with water. I ordered the Chocolate and it tastes like hot chocolate powder. It is definitely my new favorite protein
Review by: Layna on Fri, Oct 15, 2021 2:22 PM
I bought this protein many times, Highly recommend !
Review by: Alex on Fri, Oct 15, 2021 1:04 AM
Best protein powder I’ve used
Review by: Kim on Mon, Oct 4, 2021 9:58 PM
Good shit. No soy. It dissolves much easier than whey protein. I have been mixing it with milk or water. In my opinion, it works way better than whey protein for my muscle building.

It tastes like beef stew / creamy beef stew if made with milk.

I will be getting this alot probably.
Review by: Shawn on Sun, Oct 3, 2021 2:04 AM
I didn’t like the after taste of this product and it mixes thinly in oats and smoothies. I prefer pea protein as it thickens when I mix it with my oats. I wouldn’t buy this product again. NZPROTEIN REPLY: not all protein powders work in oats. Each have their own uses, which is why we stock various types.
Review by: Anonymous on Thu, Sep 30, 2021 7:52 AM
Great product. Nice taste and good quality grass feed beef. NZPROTEIN REPLY: the beef is from Europe and we cannot confirm the grass fed status.
Review by: Fernando on Wed, Sep 29, 2021 9:10 PM
Double chocolate tastes great and I don't feel bloated like I sometimes get with whey protein.
Review by: Chris on Tue, Sep 28, 2021 5:52 AM
Bestselling protein
Review by: Anonymous on Mon, Sep 27, 2021 7:38 PM
Salted caramel is yum..low carb and high protein. Great for keto. Tastes amazing too
Review by: Emma on Mon, Sep 27, 2021 8:30 AM
Pretty good, great for doing my keto and it's actually drinkable (not quite as chocolatey as others but for the macros it's amazing!!!) Will definitely continue to buy this product
Review by: Grace on Tue, Sep 21, 2021 2:07 PM
Nice & lightly nutty smell & taste,
Review by: Claudia on Sun, Sep 19, 2021 10:11 AM
Best protein ever!!! The double chic is such a great flavor and unlike other proteins this brand is by far the best. Very quick shipping and effortless ordering. Keep up the good work.
Review by: Phillip on Thu, Sep 16, 2021 12:30 AM
By far the best protein I've had, it tastes great and mixes well. I have a sensitive stomach and other protein powders that are dairy or plant based don't go down well, so the beef protein has made a huge difference. Buy it, you won't regret it 🤙🏼
Review by: Dean on Mon, Sep 13, 2021 7:46 AM
salted caramel flavour is smooth as, highly recommend
Review by: Jeeves on Sun, Sep 5, 2021 12:16 AM
Brilliant I love it!
Review by: Anonymous on Wed, Aug 25, 2021 7:25 AM
Love this protein. I can't eat egg or dairy so this was an option for me. It mixes really easily and even in porridge doesn't have the powdery texture pea protein does. Oh also no beef taste incase your wondering lol
Review by: Rachael on Wed, Aug 18, 2021 7:13 AM
Taste good but if you drink it hot, there's a little after taste. I like to drink with unsweetened almond milk as chocolate is on the sweeter side.
Review by: Anonymous on Mon, Aug 16, 2021 11:38 PM
Got this for my wife who has very specific dietary requirements (She's a coeliac with IBS).

Amazingly no upset stomach/bloating/etc.

Beef protein mixed with water is a game-changer for her.
Review by: B on Mon, Aug 16, 2021 9:09 AM
I got the chocolate flavour which has a great taste.
Review by: Anonymous on Fri, Aug 13, 2021 8:12 AM
The beef protein has an unpleasant taste i wish i had brought a sample of it before buying a 1kg. I have tried the double chocolate. Wont buy again
Review by: Anonymous on Fri, Aug 13, 2021 7:22 AM
Purchased the double chocolate and tastes great, mixes well and is such a great alternative for those who are lactose intolerant like myself.
Review by: Ronnie on Wed, Jul 28, 2021 8:54 AM
I've been using the beef protein for 6 weeks now and am really happy with it.
Since changing over from whey i've noticed a reduction in body fat and vascularity/definition has increased markedly.
Using the beef protein is the only change i've made to my diet and i'm very pleased with the results i'm getting.
Choc is definitely my preferred flavour for shakes but i'm also really enjoying the unflavoured made with hot water, especially on these cold winter mornings.
Review by: Ray on Tue, Jul 13, 2021 9:20 AM
Love this product and the ultra quick delivery
Review by: Anonymous on Mon, Jul 12, 2021 7:37 AM
Having tried many protein powders before, NZ has the best yet. It has no nasty chemicals and leaves me feeling with zero inflammation or digestive issues like bloatedness.
Review by: Daryl on Wed, Jul 7, 2021 9:48 AM
Great flavour not as sweet as normal proteins. Chocolate is the best
Review by: Bryce on Sun, Jul 4, 2021 8:33 AM
This is excellent and I got the plain which doesn't taste of anything specific and I mix it in with my morning oats to get the required protein. It keeps me full for 4 hours. I am not lactose intolerant but the Whey protein gave me a headache and made me feel nauseous so if you are sensitive like me then give this a go.
Review by: Jo on Mon, Jun 28, 2021 12:33 PM
I love it tasted yummy thanks😄
Review by: Katrina on Thu, Jun 24, 2021 5:05 PM
I bought sample packs of each flavour and measured out half serves and tried each with water then mixed in a smoothie (banana, greek yoghurt, water and frozen cherries).
Unflavoured tastes like watery gravy lol I mean I like gravy but it's a little odd. When mixed with the smoothie it wasn't super noticable but still enough to be like huh?...
Salted caramel I found that because it's salty it tastes more artificially sweetened. In the smoothie the salt taste was super noticable, I'd prefer regular caramel or vanilla.
The double chocolate was the winner. The cocoa taste is strong and it's not too sweet. I'm not a big fan of cherry and chocolate together but it tasted fine.
All of them mixed well and with little effort into both water and a thick smoothie. I like the option of sample packet so I don't have to use glad bags or containers and risk them exploding in my bag.
Delivery was fast and had tracking updates. All in all happy as and keen to stock up on the double chocolate.
Review by: Marika on Mon, Jun 21, 2021 6:52 PM
The beef protein is awesome I'm really enjoying it. The delivery time is outstanding and the way you are kept informed about your order via email is fantastic it would be fair to say I'm a fan, cheers
Review by: Simon on Mon, Jun 14, 2021 8:46 AM
Was a bit cautious about trying this as have always only had whey, however after reading such positive reviews and wanting to try decided to give it a go. Well it’s bloody delicious, no funny aftertaste and easy to digest. Love this and the choc flavour is fab! Definitely ordering again. Thanks so much!!
Review by: KellyP on Sun, Jun 13, 2021 9:07 PM
Unflavoured revue... Love that its beef. Not plant based
Review by: Brigit on Tue, Jun 8, 2021 11:51 AM
This is the first time trying Beef protein. I got all 3 flavours, personally preferring choc, i find the salted caramel just a bit too salty for my liking.
Its early days but really enjoying the change from whey, i like that its not as creamy and i actually find it easier to drink post workout.
Think i've found my new protein
Review by: Ray on Sun, Jun 6, 2021 7:29 PM
Super yummy and great to add to anything to top up on protein throughout the day. Mixes in smoothly without lumps which I’ve found lots of other protein powders are terrible for. Will definitely buy this one again! Can’t wait to try the salted caramel 🤩
Review by: Bella on Wed, May 5, 2021 8:06 AM
This is the smoothest, tastiest protein powder i have ever used. Hard to believe that it has no dairy. It mixes well and tastes great.
Review by: Warren on Sun, May 2, 2021 7:51 AM
I am dairy intolerant but I have absolutely no issues with this stuff as there's no lactose in it! Best flavour I've tried from any protein mixture too (double chocolate).
Review by: David on Thu, Apr 15, 2021 9:25 AM
I really enjoy the chocolate but I put less water in it because it only needs a tiny bit to mix, then it has a creamy texture and real good taste +
Review by: Anonymous on Tue, Apr 13, 2021 1:33 PM
So I received the Double Chocolate today and just made a Hot Chocolate with it- YUUUMMMMMMM!!!!!! Yep! Delish! I can’t have dairy and I am low carb so this product is fantastic... GREAT Flavour.. easy to mix in hot.. absolutely fab... I’ve got some samples of the unflavoured ans also the Salted Caramel so let’s see how they go🤩
Thanks so much for this great product...
Review by: Martine on Fri, Apr 9, 2021 1:03 AM
Double Chocolate is off the hook, yum! Palatability is 100%. Mixes so easily too. (Using wave shaker) You will not regret buying.
Review by: Christian on Wed, Apr 7, 2021 6:09 AM
Got the double choc, taste is poor. Mixes okay, doesn't cause bloating or cramps so good if you can't do whey.
Review by: Dave on Tue, Apr 6, 2021 9:24 AM
Nz protein used to sell the unflavoured version only for awhile. So glad they now have different flavours. Double chocolate yum! Salted caramel a bit too sweet for my liking. But both mix well and don’t have that after whey bloated feeling. Good clean feel protein powder. And, staff always let me pick up especially when I order last minute. Thanks guys!
Review by: Trina on Mon, Apr 5, 2021 7:37 AM
Tried both flavours and love them. Tastes great and dissolves easily. Also ships very fast. I've ordered from nzprotein multiple times and it always arrives the next day. Great product and great service
Review by: Anonymous on Fri, Mar 26, 2021 11:10 AM
As this product was very recently purchased I have only made up 2 protein smoothies with it but I already know I love it. It smells just fine, very similar to my whey protein. It blends really well and tastes amazing. It is not like drinking beef at all - I have mine with full fat milk and blueberries. I got the double chocolate as I really enjoy this flavour. I have only positive comments with this protein powder and have already told several people about it. Looking forward to my next smoothie!
Review by: Annie on Sun, Mar 21, 2021 10:14 AM
This was the first protein powder I’ve ever bought and honestly could never go back it’s so good and I could easily drink these all day.
Review by: Anonymous on Sat, Mar 13, 2021 3:55 PM
Yummy tasting double chocolate, keep coming back, very speedy delivery too.
Review by: Mark on Thu, Mar 4, 2021 8:34 AM
Tastes OK although the salted caramel flavour could be stronger. It blends well I have found that it is easily digested. I usually take vegan powder as I am lactose intolerant - this is a good alternative, although I am a little creeped out by the concept of a powder made from boiled up beef bits!
Review by: Dario on Tue, Feb 16, 2021 12:16 PM
The chocolate is good, the salted caramel was a little too "beefy" for me. Good protein if whey gives you issues. Not too sweet which I prefer too.
Review by: Mark on Mon, Feb 15, 2021 12:44 PM
Liked that it's not gritty like other protein powders
Review by: Julie on Sat, Feb 13, 2021 4:39 PM
Best protein powder I have tried. Double choc is delish!
Review by: Anonymous on Wed, Feb 3, 2021 6:35 PM
Great taste (salted caramel) smooth texture, mixes well. Fast delivery.

Usual great product and service, will keep on using.
Review by: Harry on Mon, Jan 25, 2021 12:28 PM
Great tasting Protein Powder which mixes very easily.
Review by: Shirley on Wed, Jan 20, 2021 2:11 AM
It's nice good flavour and works very well I recommend it to anybody that works out
Review by: Jay on Tue, Jan 19, 2021 11:55 AM
My two favourite things together, chocolate and beef, it's like a nutritional Hudson and Hall combo!
Review by: Matt on Fri, Jan 15, 2021 7:57 AM
I've only tried the chocolate flavor - tastes really good and mixes well.
Review by: Timon on Mon, Dec 28, 2020 10:45 AM
Amazing customer service. Always so professional and efficient.
Review by: Anonymous on Thu, Dec 3, 2020 7:49 AM
Recommended for rehab on my body after chronic illness and surgeries. purchased samples to try and liked the taste of the salted caramel.
Review by: Anonymous on Tue, Nov 17, 2020 3:11 PM
Tastes good with no beef aftertaste. Also not too sweet.
Review by: Anonymous on Thu, Nov 12, 2020 10:45 AM
I feel great using this beef protein. I chose this over plant protein because it's more bioavailable and I'd rather not have too much dairy with a whey protein. NZ Protein knocked it out of the park with this one!
Review by: Angus on Tue, Oct 20, 2020 3:04 PM
Love it!
Review by: Andres on Fri, Oct 16, 2020 3:53 AM
Yummy protein drink, little too sweet for my taste. I mix mine with coffee for a yummy moccachino.
Review by: Anonymous on Wed, Oct 14, 2020 10:06 AM
great stuff! superior to egg & whey protein powders, imho
Review by: Anonymous on Wed, Sep 30, 2020 7:53 AM
Great taste, very smooth
Review by: Belinda on Fri, Sep 25, 2020 12:02 AM
It's unflavoured beef protein powder so yeah smells and tastes like beefy broth. I can handle it is smoothies with bananas and hot chocolate powder but cannot enjoy on it's own.

In saying that it's an excellent way to up my protein intake and is easy to digest. The packaging and scoop are good.
Review by: Anonymous on Thu, Sep 24, 2020 10:20 AM
Good stuff, much better protein source along with pea, no allergic reaction to worry about and like the high percentage of protein per serve. Not gritty and doesn't smell like beef.
Review by: leon on Wed, Sep 16, 2020 6:51 AM
Easily dissolves to a creamy mixture. Taste is mild and sweetness is low. Most importantly, it doesn’t appear to be associated with the bloating of whey, which is my reason number one for trying it.
Happy so far.
Review by: Anonymous on Tue, Sep 15, 2020 9:10 AM
Whey protein causes bloating issues for me. I tried egg protein but it's very fine grained and doesn't mix very well.
Beef protein is ideal. It tastes great, mixes easily and does exactly what it's supposed to do.
Love this stuff
Review by: Peter on Sat, Aug 29, 2020 7:06 AM
Love this protein, just wish it had a more natural sweetener like stevia/monkfruit etc NZPROTEIN REPLY: then it probably wouldn't taste very nice!
Review by: Hannah on Thu, Aug 20, 2020 4:20 PM
Chocolate flavour is great. It isn’t sweet which I really like as the American beef protein powders all seem to be really sweet. My kids both loved it too (2 & 5 yrs) best if you try not to smell it while mixing or drinking.
Review by: Danella on Fri, Aug 14, 2020 4:48 PM
I'm happy with this so far.
Milk/whey is troublesome for me, I probably have some milk allergies.
I wonder if it's NZ beef, grass-fed? It wasn't clear to me. NZPROTEIN REPLY: it's from Europe
Review by: Kenn on Thu, Aug 13, 2020 7:57 AM
.
Review by: Wiremu on Tue, Jul 21, 2020 7:50 AM
Love this clean product!
Mixes easily into smoothies and thickens sauces.
Tastes neutral so can be mixed sweet or savory.
Perfect 👌🏻👌🏻
Review by: Robyn on Sun, Jul 5, 2020 8:05 AM
taste is nice you might feel that it is beef based but definetely was not that horrible as I have seen in couple of comments. No bloating and easy mixing with fluids.
Good cal/ protein ratio.
Review by: Csaba on Mon, Jun 29, 2020 9:39 AM
Love love this protein!
No taste of beef. Just yummy. Doesn't get clogged up and mixes well. Great alternative for me as I cant eat dairy or eggs.

Would love a vanilla flavour!
Review by: Rachael on Wed, Jun 24, 2020 11:19 AM
Taste good, dissolves in water easily and doesn't upset my stomach like whey or whey isolate. Ordering in easy and delivery is very quick. 100% satisfied.
Review by: Peter on Wed, Jun 24, 2020 10:58 AM
Great product for growth an those with digestion sensitivity. - Dan C
Review by: John on Sat, Jun 13, 2020 9:19 AM
The chocolate flavour is really good. Mixes well and doesn't f my stomach up like whey does. Only protien I buy now.
Review by: Anonymous on Thu, Jun 11, 2020 10:15 AM
The best
Review by: Charles on Thu, Jun 11, 2020 7:53 AM
Ordered the double chocolate, love the taste! Very smooth. Especially with a milk substitute instead of water (oat or almond both work really well). Blends up very easily, no chalky aftertaste.
I find it gives no gas or bloating, which is great after a hard training session.
Will definitely be buying again!
Review by: Isaac on Sat, May 23, 2020 12:11 AM
Love this flavour slightly weird smell but a great shake will be buying again
Review by: Natalie on Wed, May 20, 2020 7:49 AM
Taste only average
Review by: bruce on Fri, May 15, 2020 7:20 AM
Great flavour thanks
Review by: Cass on Tue, May 12, 2020 3:38 PM
Great product tastes good the smell is abit weird but would buy again.
Review by: Natalie on Tue, May 5, 2020 1:31 PM
Chocolate is great tasting, I do mix two scoops of beef protein with one scoop of pea protein in my after training smoothe. Price is also a bonus
Review by: leon on Wed, Mar 11, 2020 8:45 AM
Great taste and really quick delivery. Thank you.
Review by: Eric on Wed, Mar 11, 2020 6:17 AM
I have noticed since taking Beef protein improvement in my energy levels. Im 62 years old train at the gym and walk daily. At least once a week do over 10 k walk up hills.
I have recommended the Beef Protein powder to a number of friends who have all noticed a difference with energy levels. My husband who cycles has also noticed more power on the hills.
Your sales should have improved from the Christchurch, South Island, Happy customer :)
Review by: Anonymous on Tue, Mar 10, 2020 10:05 AM
I bought the unflavoured because it Jason?s ingredient in the making. Nothing too complicated and no nasties. This is a mixed review:

PROS:
- does not make me gassy or bloated. This is a huge PRO as I workout in the morning and I work in a tight office environment. Only so many people you can blame that rogue fart on.
- mixes well; put the Liquid in first
- recovery rate is good
- added benefit of collagen
(I also buy unflavoured collagen from NZ protein- I would say best in the market in NZ at a good price)

CON:
Have you ever tasted a fart! Oooweee Some people say it is an acquired taste. Interesting. If I hold my nose though I can get this down. Mix this with anything but water unless you are one fo the people who have acquired a taste for farts.
I wouldn?t drink this in public -
side effects: involuntary gagging face.

Would I buy this again? Yeah I would unless they come out with the same qual prod without the smell. I think that is what gets to me. It?s so strong.
I have bought bone broth powder before though and it smells the same, so must be how it?s supposed to be.
Review by: Trina on Fri, Mar 6, 2020 8:02 AM
has a very odd taste, not very pleasant. I wasn't aware that i bought beef protein, wouldn't buy again.
Review by: Stewart on Wed, Mar 4, 2020 4:41 PM
Need more flavours please
Review by: Ruach on Tue, Mar 3, 2020 10:35 AM
Very easy to mix and drink
Review by: jay on Mon, Mar 2, 2020 8:23 AM
very tasty, mixes very well,quality product.
Review by: Tony on Tue, Feb 25, 2020 3:57 PM
I'm dairy intolerant and on a bulk diet this protein is totally my saviour.
Review by: Charles on Mon, Feb 3, 2020 4:08 PM
Great for all of those doing Keto! Much easier on the stomach than whey - no bloating gassy feeling. Highly recommend this product.
Review by: Lisa on Wed, Jan 22, 2020 9:55 AM
Really nice product, would buy again. Would love to see more flavours. Perhaps strawberry
Review by: Ruach on Tue, Dec 10, 2019 2:48 AM
Quite nice however it doesnt blend well as the powder sticks to the side of the cup. NZPROTEIN REPLY: always add wate first, then the powder.
Review by: Anonymous on Mon, Dec 9, 2019 1:06 AM
Double chocolate taste great mixes well
Unflavoured beef protein you have to acquire a taste for this, I mix it with the Double chocolate or in a smoothie
Review by: Anonymous on Sat, Dec 7, 2019 10:08 AM
Tasty, epic with water and mixes better than other sources
Review by: Anonymous on Mon, Nov 25, 2019 7:17 AM
Tasty and a great non dairy alternative
Review by: William on Sun, Nov 10, 2019 8:52 AM
It's good. You don't feel. Blown up after you had it just need some more flavors as everyone doesn't like the double chocolate. Otherwise it's great
Review by: Roelof on Wed, Nov 6, 2019 12:28 PM
Was on the hunt for beef isolate protein in NZ, finally found it. And it is unflavoured and unsweetened! Jackpot! I will faithfully keep purchasing from NZ Protein so long as there are unflavoured unsweetened options. Thank you for this product, you've made this woman very happy!
Review by: Stacy on Fri, Nov 1, 2019 3:14 PM
Really great product
Review by: Daniel on Thu, Oct 31, 2019 11:04 AM
Love it - such a great taste!
Review by: Anonymous on Thu, Oct 31, 2019 9:02 AM
Great tasting protein powder, will defo purchase again
Review by: Anonymous on Tue, Oct 15, 2019 2:45 PM
Great product, tastes great, mixes well. Works well for me as I am slightly lactose intolerant so have been using pea protein up till now....the beef protein tastes much better.
Review by: Kieran on Thu, Sep 26, 2019 11:09 AM
Magic powder. The unflavoured powder mixes good with some flavoured milk. Yet doesn?t froth or thicken. Never seen a powder like that before. 10 out of 10
Review by: Huria on Mon, Sep 23, 2019 6:08 PM
We really like the product but find it a bit difficult to mix. The taste is ok but not fantastic. Not a problem because we usually add green veggies and berries to our smoothies.
Excellent protein to carb ratio!!
Review by: Anonymous on Sat, Sep 14, 2019 11:36 AM
Mixes well, tastes great
Review by: Kieran on Wed, Sep 4, 2019 11:17 AM
I struggle with most dairy products and even though whey protein doesnt affect me hugely im glad ive found something similar in price, taste and consistancy because i dont like pea or rice protein. I mix this with lactose free milk or water and both taste really good. Hopefully they make a salted caramel beef protein!
Review by: Katelyn on Wed, Aug 21, 2019 12:02 PM
Another awesome and delicious alternative for those of us who can't drink whey.
Review by: Hunter on Thu, Aug 15, 2019 7:11 AM
Ok as a shake, but really yummo with oats
Review by: Joanna on Tue, Aug 13, 2019 7:49 PM
I have been having gut issues with Whey Protein and don't like the Pea or Egg proteins.
Bought the 1kg Chocolate and find it is great, no digestive issues and as am doing Keto, much better fit than Whey. Would be great if it came in a Mixed Berry or Strawberry flavour (just for a change of pace!!)
Review by: Lisa on Sat, Jun 22, 2019 12:55 PM
I purchased few sachets of unflavored beef protien to try. Just mixed using a spoon and mixes 100%. I am allergic to a1 dairy products ( all whey), gluten and starch. I have had no issues comsuming this. Recovery is good. Taste is not the best and is bit salty. But flavoured beef protien is .4 grams less protien a serving hence sticking with unflavored. Over all excellent product.
Review by: Anonymous on Sat, Jun 1, 2019 4:13 AM

ADD A REVIEW

Click on a flavour to see the nutritional information.

Double Chocolate

Serving size: 31.25g (2 heaped scoops)
Servings per pack: 32

Name Ave Quantity Per Serving Ave Quantity Per 100g
Energy 539kJ 1723kJ
Calories 127 405
Protein 26.9g 86g
       - Gluten 0g 0g
Fat - total 1.2g 3.8g
       - Saturated 0.7g 2.3g
Carbohydrate 1.2g 3.9g
       - Sugars 0.1g 0.2g
Sodium 189mg 605mg

Ingredients: Beef Protein Isolate, Cocoa, Flavour, Sweetener (Sucralose)

Unflavoured

Serving size: 31.25g (2 heaped scoops)
Servings per pack: 32

Name Ave Quantity Per Serving Ave Quantity Per 100g
Energy 547kJ 1750kJ
Calories 128 410
Protein 30.6g 98g
       - Gluten 0g 0g
Fat - total 0.5g 1.5g
       - Saturated 0.3g 0.9g
Carbohydrate <0.3g <1g
       - Sugars <0.1g <0.1g
Sodium 220mg 700mg

Ingredients: Beef Protein Isolate

Typical Amino Acid Profile

(mg per serving - unflavoured)

Branched chain aminio acids:
Isoleucine 530
Leucine 1160
Valine 940
Other essential aminio acids:
Lysine 1190
Methionine 280
Phenylalanine 720
Threonine 660
Tryptophan 110
Non essential aminio acids:
Histidine 340
Alanine 2750
Arganine 2340
Aspartic Acid 1880
Cysteine/Cystine <100
Glutamic Acid 3440
Glycine 6250
Proline 3750
Serine 1060
Tyrosine 410
Hydroxyproline 3190

Test Reports

Here at NZProtein we always strive to be the best at what we do. We invest heavily in research and development to have innovative products and the best flavours.

We stand firmly behind our products so we have commenced periodic batch testing of products by independent third party laboratories. These test reports will provide further evidence of the standards we adhere to.

Please note that we will not be able to test every flavour due to the costs - there are simply too many flavours and various batches manufactured. For example, in the NZ Whey alone we have over 20 flavours, so it is not practicable to test every flavour in every batch but we will periodically submit samples in various flavours for analysis.

Beef Protein Spec Sheet
Spec sheet containing nutritional information, amino acids, minerals content, heavy metal content, allergens, halal, coeliac, etc.

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